What is the difference between a sales rep and a key account manager CV?

A rep CV shows new accounts and territory growth. A key account manager CV shows a few large accounts: their value, growth, margin, and the plans and negotiations behind them.

Can I name my customers on my CV?

Only if it's public knowledge and not confidential. Otherwise describe them, e.g. "a national retail group with 300 stores".

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Key account manager CV example

By the Mr Sales CV team · Updated 19 October 2026

Key account managers are hired to protect and grow big customers. Your CV should show the size of your accounts, what you grew, and what you saved.

What hiring managers look for

Number and value of accounts managed
Growth % per account or portfolio
Retention and renewals
New listings or contracts won
Margin and trading terms
Joint business plans delivered
Promotions and forecast accuracy
Cross-functional work (supply chain, finance)
Seniority of your contacts (buyers, category managers, directors)

Example profile and lines

Profile

Key account manager with 8 years in FMCG and 4 managing national retail accounts worth R140m a year. Grows accounts through joint business plans and disciplined promotions; known for strong relationships with buyers and category managers.

Key Account Manager, (Company), Johannesburg, 2022 to present

Managed 3 national retail groups worth R140m a year; grew them 12% in 2025 against a 6% plan.
Won 26 new product listings across 2 groups, worth about R9m in the first year.
Renegotiated trading terms, adding 1.8 points of gross margin without losing volume.
Improved forecast accuracy on promotions from 70% to 88%, cutting stock-outs and returns.
Ran quarterly business reviews with buyers and category managers for every account.

Mr Sales CV has options for key accounts in each industry: account value, listings, growth and the people you deal with.

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Skills for a key account manager CV

Joint business planning
Negotiation and trading terms
Category management
Promotions planning and evaluation
Forecasting and demand planning
Customer profitability analysis
Contract renewals and tenders
Excel and reporting (Power BI, SAP)
Relationship management at senior level

Tips

Name the type of account (national retail group, mining house, government department, hospital group) even if you can't name the customer.
Show both growth and protection: renewals kept and accounts saved count as much as new business.
Coming from a rep role? Lead with your biggest accounts and the most senior people you dealt with.

Questions people ask

What is the difference between a sales rep and a key account manager CV?: A rep CV shows new accounts and territory growth. A key account manager CV shows a few large accounts: their value, growth, margin, and the plans and negotiations behind them.
Can I name my customers on my CV?: Only if it's public knowledge and not confidential. Otherwise describe them, e.g. "a national retail group with 300 stores".

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More sales CV examples

The examples on this page are made up to show the format. Use your own real numbers: a sales manager will ask about every figure on your CV.