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Car sales executive CV example (motor retail)
Dealer principals and sales managers want to see units, gross and customer scores. Here's how to put them on your CV.
The numbers dealerships look for
- Units sold per month (new and used)
- Ranking on the sales floor
- Gross profit per unit
- Finance and insurance (F&I) penetration
- Value-added products sold
- CSI / customer survey scores
- Repeat and referral business %
- Fleet or corporate deals
- Brand awards and incentive trips
Example car sales profile
Profile
New and used vehicle sales executive with 7 years at franchised dealerships. Averages 14 units a month with strong customer scores and above-target finance penetration. Code B (Code 08) driver's licence.
Sales Executive, (Dealership), Pretoria, 2021 to present
- Averaged 14 units a month in 2025, #1 of 8 sales executives for 7 months of the year.
- Finance penetration of 71% against a dealer target of 60%.
- Customer satisfaction score of 96%, in the brand's top 10% nationally.
- Built a referral book that now brings about 30% of my monthly sales.
Motor retail is one of 35 sales industries in Mr Sales CV, with the questions dealerships care about.
Build my sales CVSkills for motor sales CVs
- Walk-in and online lead conversion
- Test drives and product presentations
- Trade-in valuations
- Finance and insurance products
- Follow-up and prospecting
- Dealer management systems (DMS)
- Fleet and corporate sales
- Negotiation and closing
- After-sales handover
Tips
- Name the brands you've sold. Dealer principals hire people who know their product and their customer.
- Show consistency, not one record month: averages over 6 to 12 months are more convincing.
- Moving from another industry? Show high-value sales, finance products and customer scores from that job.
Questions people ask
- What should I put on a car salesman CV with no experience?
- Customer-facing results from other jobs, a driver's licence, product knowledge (brands you know well), and any finance or insurance training.
- Do dealerships care about F&I penetration on a CV?
- Yes. It shows you look after the dealership's profit, not only units. Add it if you know your number.
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Build my sales CVMore sales CV examples
The examples on this page are made up to show the format. Use your own real numbers: a sales manager will ask about every figure on your CV.