What is the difference between an FMCG rep and a merchandiser CV?

A rep CV leads with sales, listings and accounts; a merchandiser CV leads with stores covered, compliance and on-shelf availability. Many reps start as merchandisers: show the move.

Should I list the stores I serviced?

List chains and channels (e.g. independent supermarkets, wholesale, a named retail group) rather than every store.

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FMCG sales rep CV example

By the Mr Sales CV team · Updated 19 October 2026

FMCG companies hire on execution: outlets covered, distribution won, shelf space and volume. Show those, and you stand out from reps who list duties.

A sample sales CV made with Mr Sales CV (made-up details)

What FMCG managers look for

Volume or value vs target
Outlets called on per day
New listings and distribution gains
Share of shelf / planogram compliance
On-shelf availability
Promotions executed
Stock rotation and returns
Retail chains and channels covered
Merchandisers managed

Example FMCG rep lines

Sales Representative, (Company), Gauteng East, 2023 to present

Covered 46 outlets (independent supermarkets, wholesalers and chain stores) on a 2-week call cycle.
Grew volume in my territory 14% in 2025 against a 7% target.
Gained 120 new product listings in independent stores in 12 months.
Raised planogram compliance in my key stores from 68% to 90%.
Managed 3 merchandisers and ran in-store promotions for 2 national campaigns.

FMCG has its own questions in Mr Sales CV (outlets, listings, compliance), so your CV reads like the job.

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Skills for FMCG CVs

Trade marketing and promotions
Merchandising and planograms
Order taking and stock control
Category management basics
Key account (chain store) calls
Route planning
Negotiating shelf space
Reporting (Excel, handheld systems)
Code B (Code 08) licence and own vehicle

Questions people ask

What is the difference between an FMCG rep and a merchandiser CV?: A rep CV leads with sales, listings and accounts; a merchandiser CV leads with stores covered, compliance and on-shelf availability. Many reps start as merchandisers: show the move.
Should I list the stores I serviced?: List chains and channels (e.g. independent supermarkets, wholesale, a named retail group) rather than every store.

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More sales CV examples

The examples on this page are made up to show the format. Use your own real numbers: a sales manager will ask about every figure on your CV.