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Sales manager CV example
A sales manager's CV has to prove two things: you can deliver a number, and you can get a team to deliver it.
What changes when you're a manager
Your own sales matter less than your team's. Lead with team size, the budget you owned, growth, and the people you developed. Then show the business you protected or won.
Example sales manager profile
Profile
Regional sales manager with 12 years in FMCG sales, the last 5 leading a team of 9 reps and 2 key account managers across the Western Cape. Owned a R96m annual sales budget; delivered growth of 11% a year for 3 years while improving margin.
Career highlights
- Grew regional sales from R71m to R96m in 3 years (+35%).
- Ranked #1 of 6 regions for 2024 and 2025.
- Promoted 3 reps to key account roles; cut staff turnover from 40% to 15%.
- Won a national listing with a major retail group worth R8m a year.
Show these on a manager's CV
- Team size and structure
- Budget or target owned (R)
- Growth % year on year
- Ranking against other regions
- Margin or gross profit
- Key accounts won or kept
- People promoted or developed
- Staff turnover
- Processes you introduced
Mr Sales CV has options for managers too: team results, rankings, staff turnover and the people you promoted.
Build my sales CVKey skills for sales managers
- Sales strategy and planning
- Budgeting and forecasting
- Coaching and performance management
- Recruitment and onboarding
- Key account negotiation
- Pipeline and CRM management
- Pricing and margin control
- Reporting to executives
- Incentive design
Tips
- Use before-and-after numbers. "Took over a region at 82% of budget; at 109% within 12 months."
- Keep older roles short. Your rep years can be one line each with your best result.
- Mention the systems you ran the team on (Salesforce, SAP, Power BI, Excel models).
Questions people ask
- How long should a sales manager CV be?
- Two to three pages. Put team results and your biggest wins on page one.
- Should a sales manager CV include personal sales?
- Briefly, for earlier roles. As a manager, your team's results, growth and the people you developed count most.
- What is the best format for a sales manager CV?
- Reverse chronological (latest job first), with a short profile and 3 to 5 career highlights at the top.
Build your sales CV in about 15 minutes
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Build my sales CVMore sales CV examples
The examples on this page are made up to show the format. Use your own real numbers: a sales manager will ask about every figure on your CV.